Description Product description THE PUREST COLOUR EVER WITH ME TECHNOLOGY Pure, balanced colour results with natural depth and shine ME , up to 60x less likely to develop a new allergy to hair color* Less hair damage colour after colour** Simple 1:1 mixing ratio Up to 100% grey coverage Up to 5 levels of lift * FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. ** Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. Directions In combination with Welloxon Perfect, follow specific recommendations and mixing ratios for the product used. Visit the relevant product pages for more information.
